In response to the diminishing performance of mailings, we collaborated on a new direct communication channel with customers. With a well-designed UX, onboarding and feature discovery, among others, we engaged shoppers unlikely to install a new app and turned them into loyal Rossmann customers. The app for years was the #1 retailer app in Poland, and now still remains at the top as one of the most used apps in the country.
4M users in first 6 months - 15M+ downloads
Became the 13th most popular app in Poland in 5 months.
#1 in the Shopping category in Poland for years.
Boosted loyalty and established a new direct communication channel with shoppers.
Industry acclaimed: won Mobile Trends Awards.
Marketing and communication
Coding the app
Head of Marketing Department, Rossmann