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Rossmann - Poland's #1 Drugstore App and Award-Winner
In response to the diminishing performance of mailings, we collaborated on a new direct communication channel with customers. With a well-designed UX, onboarding and feature discovery, among others, we engaged shoppers unlikely to install a new app and turned them into loyal Rossmann customers. The app for years was the #1 retailer app in Poland, and now still remains at the top as one of the most used apps in the country.
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The result
Award-Winning App Driving Business
4M users in first 6 months - 15M+ downloads
Became the 13th most popular app in Poland in 5 months.
#1 in the Shopping category in Poland for years.
Boosted loyalty and established a new direct communication channel with shoppers.
Industry acclaimed: won Mobile Trends Awards.
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SCOPE OF WORK
We collaborated on this project with Rossmann and took part in:
Design/UX
Marketing and communication
Coding the app
TECHNOLOGY
Used in This Project
Android native
iOS native
Listonic knows shoppers, retail apps and mobile in and out. Their own shopping apps are market leaders. Their expertise helped the project go beyond our KPI’s.
Tomasz Dylik
Head of Marketing Department, Rossmann
About the client
Who Is Rossmann?
Leading drug store chain Poland
Top-of-the mind brand for customers
28.7% market share by AC Nielsen
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$2.5B yearly turnover
1600 shops around the country
50% owned by A.S. Watson Group
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